Use of Social Media for HR Professionals

Some business people feel that social media should remain a personal activity and corporations should stay as far away from the selfies, game invites, and drama as possible. However, in avoiding sites such as Facebook, companies are missing out.

Many major brands are getting followers, laughs, and new customers by using social media to their advantage. Taco Bell, for instance, often draws comments and retweets with their humors, edgy posts that many times draw in other major brands. And customers love that the company responds to their messages – in the most laughable way ever.

Use of Social Media for HR Professionals

Use of Social Media for HR Professionals

If brands are able to connect with their customers on such a personal level, it is certainly feasible for human resources managers to connect with employees in such a manner that it boosts conversations, generates ideas, and increases engagement. But how do you get to that point? How do you encourage a culture of openness, fun, and hard work?

Don’t Just Use Social Media to Snoop

Far too often, HR representatives and hiring managers use sites such as Facebook and Twitter to find out about a new hire or even review the top candidates’ profiles prior to making a decision.  Thallen Brassel, of Nelson Mullins Riley & Scarborough LLP, says that doing social media searches can “open a Pandora’s box, because you might find out more information than you necessarily wanted to know.”

Even when accessing this public information, it is essential that HR professionals know the law and stay within the legal guidelines to prevent ending up in court. “Conducting social media searches on candidates is definitely prudent, but the information found must be treated according to applicable laws, and sometimes taken with a grain of salt,” according to Jeff Butts in What You Should Know About Searching a Candidate’s Social Media Profiles.

Allow Employees to “Chat”

Encourage employees to engage with each other using office chat systems, such as Slack. Social interaction within the organization is essential and with the rise of work-from-home and non-traditional hours, many workers don’t even know their colleagues. HR managers need to find a method of overcoming this hurdle and maintaining or improving communication within the workplace, even if that workplace extends over timezones. Butts wrote about the mandatory two-week work-from-home experiment attempted by TimeHop, which ended with mixed results.

Millennials, in particular, are extremely social and often do not differentiate between personal and professional time online. Randy Emelo, President and CEO of River Software, says, “They have effectively been posting, uploading, sharing, following, friending, networking, connecting, publishing and tagging their entire lives.  Unlike members of previous generations who may have to put thought into how they might engage with others via social channels, Millennials are innately social.”

Engage on Social Media

Interacting on social media is essential to business success, whether you are responding to clients, potential candidates, or current staff. “Remember, they aren’t just potential new hires but customers as well.  Your employer brand depends on your ability to interact with an audience. Interacting not only responding to questions, but asking them in order to better understand top candidates, passive talent, and the competition.

About Haja

Software Engineer by profession, Author and the Founder of "bench3" you can connect with me on Twitter , Facebook and also on Google+

Comments

  1. credit loans guaranteed approval bad credit loans guaranteed approval poor credit loans credit loans

  2. I would like to thank you for the efforts you have put in writing this web site. I am hoping the same high-grade website post from you in the upcoming as well. In fact your creative writing abilities has encouraged me to get my own web site now. Actually the blogging is spreading its wings fast. Your write up is a great example of it.

  3. poor credit loans poor credit loans credit loans guaranteed approval credit loans guaranteed approval

  4. Hey there! Do you use Twitter? I’d like to follow you if that would be okay.I’m undoubtedly enjoying your blog and look forward to newupdates.

  5. I simply want to mention I’m newbie to blogs and seriously loved this blog site. Likely I’m going to bookmark your blog post . You really come with good articles and reviews. Regards for sharing your blog.

  6. Hi there, just became alert to your blog through Google, and found that it is truly informative. I’m gonna watch out for brussels. I’ll appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!

  7. credit loans guaranteed approval poor credit loans guaranteed approval credit loans guaranteed approval payday loan online no fax

  8. Thanks , I’ve recently been searching for info about this subject for ages and yours is the greatest I have came upon till now. But, what about the bottom line? Are you certain in regards to the source?

  9. I simply desired to thank you very much once more. I do not know what I would have handled without these ideas contributed by you concerning my subject matter. Entirely was the difficult dilemma for me, nevertheless being able to see the very specialized fashion you managed the issue took me to weep for happiness. I will be happier for your work as well as sincerely hope you are aware of a powerful job that you are accomplishing instructing others via your webpage. Most probably you haven’t come across all of us.

  10. I must express appreciation to the writer for bailing me out of this type of difficulty. Just after scouting through the world wide web and finding solutions which were not powerful, I was thinking my entire life was over. Being alive minus the strategies to the issues you’ve fixed as a result of your article is a critical case, and the ones that might have in a negative way affected my career if I had not encountered your website. Your main capability and kindness in controlling all things was crucial. I don’t know what I would’ve done if I had not come across such a step like this. I can at this point relish my future. Thanks a lot so much for the reliable and sensible guide. I won’t hesitate to recommend your web site to any person who should receive guidelines about this situation.

  11. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

  12. hello!,I like your writing very a lot! percentage we keep in touch more approximately your post on AOL? I require an expert on this house to solve my problem. May be that is you! Taking a look forward to see you.

Speak Your Mind

*